New Beginning
Collection
About Us
This brand was not born from a business plan or years in the fashion industry.
It began quietly, out of necessity, resilience, and a deep desire to create something honest.
After a period of personal hardship and uncertainty, I found myself drawn back to softness. To the small, grounding rituals that make life feel at peace again. Slow mornings, relaxed evenings, garments that do not demand attention but offer comfort. Sleepwear became a place of refuge, and eventually, a place of expression.
With no formal background in fashion, I'm learning as I go, guided by instinct and care, a supportive community of experts, and a commitment to doing things thoughtfully rather than quickly. Every piece is designed with intention, favouring natural fibres, timeless silhouettes, and a pace that allows room for reflection and respect for the process.
This brand is an ode to soft femininity, not fragility, but quiet strength. The kind of strength found in patience and resilience.
We believe in slow fashion: in small runs, considered sourcing, and reducing waste wherever possible. We work locally, supporting skilled hands and small businesses, because community matters and stories are woven into every seam.
This is not about perfection or trend.
It is about care, memory, and making clothing that feels like home.
Our Commitment
Slow Fashion
We choose to work slowly and with intention. Our pieces are designed in small runs, allowing care, craftsmanship, and thought to guide every step. By resisting trends and overproduction, we create sleepwear meant to be worn, loved, and returned to night after night. Read more.
Minimal Waste
Mindfulness extends beyond design. We plan carefully, produce in limited quantities, and make considered fabric choices to reduce excess and waste. Where possible, offcuts are minimised or repurposed, honouring the materials we work with and the resources they come from. Read more.
We favour natural fibres for how they feel against the skin and how they exist in the world. Cotton and other breathable fabrics are chosen for comfort, longevity, and their ability to age gently over time. These materials connect our garments to the body, the earth, and a more thoughtful way of dressing. Read more.
Natural Fibres
